Now that you have built a great site, you will want people to be able to easily find and visit your site. One way to do this is to just give them the address (such www.nameofyourwebsitehere.com or yoursite.weebly.com) so that they can go there directly.
But, of course, that only works for the people to whom you have a close enough connection to give an address. All people will find your site on search engines like Google, Bing and Yahoo. How can you optimize your site to make sure you show up as high as possible in search engine rankings?
Start with the basics. Read our description, title and keywords article to learn how / why to add this information to all pages of your site.
While you do this, keep in mind that the keywords are not made of magic (this is explained further in the article Keywords aid linked above). Just because you add keywords to your site does not mean the search engines will find you through keyword. If life was easy, we would all be rich and retire to a private island on our own now.
Get Google Webmaster account. Google is by far the most important search engine (it's not even close) and Webmaster account can give you more control over / insight on how they rank you. We show how to setup an account in Google Webmaster our help article.
Use the name of the page that are relevant to the search words and phrases. The name you give to the page in Weebly is the name given to a good page in the navigation of the site and the address of the page on your site. Why is this important? For if the word is in your address were considered to be more relevant to your site with the search engines. More relevant means are more likely to show up in search results.
Use the keyword phrase in your link. If you are linking from one page of your site, use descriptive text for the link. For this example:
Read our article How to Make Links to learn how to do this on your own site.
Better than this:
Learn how to create a link by going here.
Use the title to the main content on your site (if needed). Search engines view the title (which is marked as H2 - do not worry about it if you do not know what that means) are generally more important than regular text. You can add a title to your site via our title element and through the Title of each element of the verse that includes a title.
But do not write all your text in a title. That would make things worse for your site. You can not trick the search engines like this, so do not try.
Is your site relevant only to people in a certain area? Highlight that by Creating a Google Map showing the location of your site's visitors and with reference to the physical location of your business throughout the site where appropriate. Write "Visit the San Francisco showroom" better than writing "Come see our showroom."
Use alt-text for your images. This does not work in our gallery or slideshow, but you can add alt-text to the usual image by clicking on it and use the Advanced option on the toolbar. It should be used to add a short description of the picture. See our guide How To Upload Picture to see more details on this option.
Get other sites to link back to your site. The more sites that link to your own site (as a general rule), I better trust your site to be worthwhile. Think of other people linking back to your site as a word-of-mouth that says not only others to check out your site, but it tells the search engine to do the same.
Nothing is more important to your rankings of other sites linking to you, but there is no get-rich-fast method to get links back to your site. Build compelling content and let people know it's there. Just like building a business takes work and time and effort to build traffic to your website takes work and time and effort.
Link to your own site from other sites that you may have (such as Twitter or Facebook profile). If you have an email newsletter, the archives via your email provider's website so that your newsletter itself acts as the other sites are linking to you.
Maintain Blog. A blog allows you to keep adding content to your site. Search engines like to see new content on your site. Read our Blog Create articles to learn how to build a blog with Weebly.
Make a reasonable goal. If you are a photographer, you will not appear in the top search results for the photographer. If you are a florist, you will not appear in the top search results for flowers or Mother's Day.
But if you are a photographer in San Francisco, you could potentially get to the top of the list for Headshot Photographers San Francisco. If you are a florist in London, you can work to get a good search ranking for Valentine's Day Flowers, London. Focus on that. Focus on getting your site appears in the search for your own name. Try to get the attention of bloggers who have written about your business. Encourage visitors to review your business in places like Yelp.com.
And if you want more tips, do a Google search for SEO Tips. Many different people have written many different articles about this topic. Help articles intended to be a good place to start, but certainly not the end-all, be-all of SEO. It does not hurt to explore other sources of information.
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